Good on paper

I’ve been working at this writing game for a long time. Agencies, in-house, tech, freelancing — you name it. Here’s the long and short of it.

Currently freelancing

February 2023 - Until I find something I love

Specializing in campaigns, brand messaging, web copy, growth marketing, scriptwriting — the whole shebang. Recent work includes the creation of a bold integrated campaign for ATB and the launch of a craft non-alc beer.

Previously @ Avanti Software, Calgary

2019 - 2023

Worked with the in-house marketing team where I helped define Avanti’s brand voice and key messaging in an agile work environment. I wrote the Avanti website (all 80 pages of it), company values, and many, many blog posts and growth emails.

Before that @ AdFarm, Calgary

2019 - 2021

This is where I got schooled in agriculture. I created a brand launch campaign for global ag giant Corteva and worked on brands like NuFarm, Merck Animal Health, and more.

And before that @ McCann, Calgary

2012 - 2015

Senior writer on Canadian lifestyle fashion brand Marks. Worked on print and radio for SAIT Polytechnic Institute, OOH ads for Chevrolet, and digital campaigns for Mobil 1 Motor Oil.

Going further back @ Critical Mass, Calgary

July 2010 - August 2012

The big ones were adidas, Clorox, AT&T and Harley Davidson. Lead writer on Best Buy. Gained lots of digital experience, plus awesome Pad Thai every Wednesday in the cafeteria.

And I could never leave out @ Comrade, Calgary

2006 - 2009

Wrote a W3 Best in Show award-winning integrated campaign for Ubisoft Entertainment, worked with Vince Neil from Motley Crue on a project for Harrah’s Casinos, and had the very best introduction to advertising a girl could ever imagine.

B.A. in Fine Arts @ University of Calgary
1996 - 2000

But enough about me, what can I help you with?
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