More Than Workwear
MARK’S
Copywriting | Retail | Direct Mail
Make it less construction worker and more smart clothes for everyday life.
Ready to elevate their huge assortment of casual clothing alongside their workwear, Mark's hired McCann to create a new look and feel for the brand.
As lead copywriter on the account, I developed a messaging style that focused on creating engaging headlines supported by sub-copy focusing on the convenience and innovation of Mark's products.
The complete redesign included Mark's national in-store signage program and their extremely profitable flyer business.
