Off to a Flying Start
UBISOFT 20XX
Copywriting | Concept Dev | Website
That time we launched a game with paper planes.
To promote the game Blazing Angels II, Ubisoft wanted a microsite experience that would stand out in the cluttered arena of game launches.
Our solution was a microsite and online banner campaign based on D.I.Y. paper airplanes. The site featured amusing videos and paper airplane designs that replicated authentic WWII planes.
The site received an award and was featured in Applied Arts Magazine.
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