If you think about it, payroll professionals are everyday heroes. Without our payroll peeps, we wouldn't get paid accurately and on time.

To highlight all the ways Avanti Software helps payroll superheroes increase efficiency in their everyday tasks we created a digital campaign inspired by comic book superheroes.

Collaborating with a local video studio, I wrote the script and provided creative direction for the video storyboards. Additionally, I casted the voice talent and provided voice direction.

My contribution to the campaign also included copywriting for supporting blog posts, landing page copy, and social posts.