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Reimagining Safety




PRAIRIE TOYOTA
Copy | Concept Dev | Digital Campaign



Safety doesn’t have to be boring. 

For Prairie Toyota's multi-channel retail campaign, I developed a cohesive messaging platform that highlighted Toyota's safety features in a fantastical way.

The tagline "The way you imagine it" paired with whimsical art direction engaged customers and sparked an increase in sales in 26 cities across five provinces.
 









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