Serving Vintage Vibes
MARK’S
Copywriting | Directing | Scriptwriting
Denver Hayes Vintage clothing line needed some street cred.
Working as the lead copywriter on the Mark's account, I proposed a multi-channel brand awareness campaign to help bolster the new line, in-store and in the world.
The result was Mark's first integrated campaign featuring in-store and online videos, a digital and print look book, and in-store signage.
In addition to scriptwriting and directing brand videos, I also wrote copy for all the campaign assets.The print look book took home an Ad Rodeo Anvil for best brochure.
