The World of Brevant
CORTEVA AGRISCIENCE
Copywriting | Scriptwriting | Radio | Digital
Within every seed an entire world exists.
That was the idea I came up with for an integrated campaign to launch Brevant Seeds for Corteva Agriscience. In The World of Brevant, the grass is just a little bit greener, the air a bit fresher. It's prime fertile ground.
To maximize our budget, we thought in terms of scalability, creating an incredibly detailed video that could be repurposed for campaign stills, web assets, digital teasers and pre-roll content.
Beyond concept development, copywriting, and scriptwriting, I also cast and recorded with our voice talent for various channels, in addition to writing for all out-of-home, digital and print collateral.
Overall, the campaign increased Corteva's number of site sessions by 542.5%, their number of users by 418.5%, and the average website session duration by 457.3%.
