Think Like a Student
BEST BUY
Copywriting | Concept Dev | Digital Campaign
Needs and wants are two different things.
For this Best Buy laptop campaign, I developed a concept and supporting messaging platform based on the idea that students need their laptops for studying, but want their laptops for entertainment and social purposes.
The result was a campaign focused on the duality of student tasks – a series of targeted banner executions showing both the practicality and social purpose of Next Class laptops.
The client loved the concept and the resulting click-through rates were successful.
For this Best Buy laptop campaign, I developed a concept and supporting messaging platform based on the idea that students need their laptops for studying, but want their laptops for entertainment and social purposes.
The result was a campaign focused on the duality of student tasks – a series of targeted banner executions showing both the practicality and social purpose of Next Class laptops.
The client loved the concept and the resulting click-through rates were successful.
