Why Should Friday Get All the Glory?
TUESDAY BREWING
Brand Messaging | Website | Social
As a new entry to the non-alcoholic beverage category, I helped shape the Tuesday Brewing voice and brand messaging.
The work included researching emerging trends in the non-alcoholic beer industry and understanding the Tuesday customer demographic.
It was clear that non-alcoholic beer drinkers yearned for great-tasting beer that didn’t compromise their active lifestyles. Working with Tuesday’s agency, we collaborated on a bold identity strategy that included a brand manifesto, brand purpose, values, and an exploration of messaging.
The result was an unapologetic brand voice that champions flavour and taste, a healthy attitude towards sober and sober-curious lifestyles, and having fun.
The work included researching emerging trends in the non-alcoholic beer industry and understanding the Tuesday customer demographic.
It was clear that non-alcoholic beer drinkers yearned for great-tasting beer that didn’t compromise their active lifestyles. Working with Tuesday’s agency, we collaborated on a bold identity strategy that included a brand manifesto, brand purpose, values, and an exploration of messaging.
The result was an unapologetic brand voice that champions flavour and taste, a healthy attitude towards sober and sober-curious lifestyles, and having fun.
