What problems can software solve? What assurances do businesses need when considering the expensive and time-consuming task of implementing a new payroll system?   

When rewriting the SaaS Avanti site, my goal was to give business stakeholders the information they needed to make an informed decision they could feel good about.

After writing Avanti's brand guidelines, I created key messaging that focused on partnership, product support, Canadian payroll expertise, and simplifying people's work days. 

I also wrote the supporting content including all product pages, product features, case studies, use cases, Avanti's brand values, the about us section, newsletter sign up, and much more. 

The result was an increase in site visits and site visit session duration.